With movie studios and broadcast TV networks struggling financially in the latest quarter, content owners are increasingly embracing Web video sites as means of extending their brands and attracting viewers to their content, be it new or “classic.”
That embrace includes partnering with sites that also support social networking, such as YouTube, which is working to find ways to monetize its own vast video assets. News Monday of a deal between MGM Studios Inc. to launch content channels on YouTube, again brought the discussion to the fore.
