Everything service providers need to do technically to remain an integral part of the value chain in the world of e-commerce and digital content already they can do. Fully committing to this role and getting the rest of the world to come along for the ride is a bigger challenge.
Last month the TM Forum and OgilvyOne, a global, interactive marketing company, began their joint work to change the nature of advertising and blend the creativity or marketers with the ingenuity of network and software engineers. At least that’s the plan.
OgilvyOne and TM Forum will explore possible business models for advertisers and service providers, and work together to identify the needs of all players in the value chain. If successful, they could tap a market worth $250 billion, according to STL Partners, a consultancy from the U.K. that specializes in business model innovation in the Telecoms-Media-Technology sector.
To read about some of the areas they need to help service providers address, click on the source link below.
