Taking Aim at Mobile Marketing, Mobile Payments

Remember the days when if you were out and about you had to stop at a payphone to make an urgent phone call? Hard to imagine having to use a payphone these days for the average consumer. We now all seem to have our own, personal communication devices. We have also become so dependent upon these devices that we can't even leave home without them. As consumer mobile-phone usage is on the rise, advertisers are seeing the light on the power of mobile marketing. Mobile Marketing is an ever-evolving approach, which is driven by technical and social influencers.

Location, location, location is really at the core of a successful mobile-marketing strategy. Currently, the main mobile-marketing platforms include: Mobile Applications, Email, Location-based service, SMS and Online. In a new V2M report on Mobile Marketing, written by New Paradigm Resources Group, you will learn more about effective approaches to mobile marketing.

So what comes after mobile marketing? Well that is simple – consumer purchases. As a paralleled approach to mobile marketing, there is the concept of mobile payments. What is that you ask? It is the ability for consumers to make purchases directly through their mobile devices and smartphones. Another term that is used here is Mobile Wallet. In the report on Mobile Payments, also written by New Paradigm Resources Group, you will learn about this concept and the industry standards that come along with this approach.

Tammy Fellows is publisher of V2M, part of VIRGO’s Communications Network.