Policy Management's Revenue Opportunity

Why are policy management and implementation so crucial for service providers these days? It comes down to opportunity.

When it comes to the opportunity with the customer – differentiation, personalization and monetization are the new requirements for communications service providers as growing subscriber penetration, ubiquitous video and TV Everywhere, hockey-stick mobile data growth and an explosion of devices, third-party applications and competitive online content continue to shape the communications landscape.

Revenue opportunities are the end result of implementing service-aware, next-generation policy platforms in a range of interesting new use cases that can generate incremental revenue, such as the ability to enable dynamic in-service promotions. It also paves the way for partnerships with OTT providers.

The technical opportunity lies within next-generation, service-aware policy with real-time charging integration and is a wonderful idea, but is not yet easy to implement.

V2M's takeaway: Striking an appropriate balance between cost and functionality while maintaining customer engagement and growing new revenue is impossible using the traditional models that communications service providers have relied upon for the last few decades. A new approach to policy, one which allows the operator to move beyond basic bandwidth congestion management into an intelligent, service-aware environment with convergent charging integration, marries network optimization with opportunities for creating tailored customer offerings and on-the-fly revenue options based on actual network and service usage, can fulfill these requirements.

For an in-depth analysis of these key points, check out the new V2M Report on “A New Era for Policy Management."