Verizon this week launched a 5 cents-a-minute long-distance calling with no monthly fee offer.
"The Verizon Five Cents Plan splits the difference between our already reasonable per-minute rates and our Verizon Freedom all-distance, flat-rate plans," says Judy Verses, senior vice president of national marketing for Verizon. "If unlimited calling is more than you need, but you want a bargain on per-minute rates because you have a moderate monthly calling volume, the 5-cent plan will be attractive."
Verizon Long Distance is also reducing the monthly recurring fee on the 5-cent-a-minute calling plan for customers who do not subscribe to a qualified Verizon local plan. The fee will drop from $5.95 to $3.95.
The package-based plan, which waives the monthly long-distance plan fee, is expected to attract more callers onto the Verizon long-distance network and also motivate customers to sign up for the variety of Verizon local and regional calling plans that include local and short-distance calling and, in some cases, call-management services like caller ID and call waiting. The company offers a variety of local calling plans, depending on the area.