BellSouth Corp. and SBC Communications Inc. on Thursday announced their directory affiliates have created an Internet yellow pages joint venture.
The joint venture has entered a definitive agreement to acquire the online directory publisher, www.YellowPages.com, the phone companies announced, and the deal is expected to close as early as today.
The YellowPages.com site is expected to receive more than 50 million searches per month, said Atlanta-based BellSouth and San Antonio-based SBC, which both have directory publishing companies.
Charles Stubbs, an executive with BellSouth's online yellow pages operation, has been named president and CEO of the new venture. The venture will be headquartered in Pasadena, Calif., with operations in Henderson, Nev.
SBC’s SMARTpages.com and BellSouth’s RealPages.com plan to begin displaying their advertising on a co-branded YellowPages.com site in early 2005, the companies announced.
