Jamcracker Inc. (Booth 327) this week at TeleManagement World is introducing its Service Delivery Platform (SDP), an offering designed to help telecom operators and content aggregators deliver services on demand.
Using SDP, operators can rapidly create a service delivery infrastructure to aggregate and deliver a vast array of services from their portfolio or from third-party content providers. For example, using Jamcracker’s SDP, carriers can deliver VoIP, video on demand and business applications on demand, via existing networks without long implementation cycles or large capital expenditures.
The SDP consists of set of several functions that provide access control, identity management, user profile management, service cataloging, promotion management, personalization and bundling, and creation of new services over a shared services model, all of which are extremely crucial to deliver services on demand. With built-in process automation, the SDP also reduces the costs and time required to acquire, provision, maintain and deliver services.
Specifically, the SDP features a streamlined, carrier-grade, scalable open standards-based architecture pre-integrated with Parlay and JBOSS, which is network and technology agnostic. The platform easily integrates with existing OSS, BSS and IMS infrastructure. This infrastructure provides an efficient delivery mechanism for on-demand promotion of service offers and bundles that can be delivered over an n-tier distribution model.
The Jamcracker SDP allows operators to:
• Create, aggregate and deploy a broad range of value-added, convergent and mobile services using a common process and framework
• Minimize integration requirements when launching new services
• Enable customer self-service through a self-service portal to reduce service delivery bottlenecks
• Improve new service creation time for faster time-to-market and new revenue
• Enable cross-marketing and targeted promotion of personalized, bundled services by better understanding customer behavior and preferences
Jamcracker’s SDP provides the process efficiencies required to profitably scale an on-demand business and the flexibility to rapidly add new services and distribution channels.
