A recent study analyzing consumer broadband attitudes found that nearly three-quarters of Americans would be interested in accessing on-demand content via their mobile devices or computers.
The study was commissioned by Amaru Inc., an IPTV provider, and its Singapore subsidiary M2B World Pte. Ltd. and its Hollywood company M2B World Inc.
The study, done by an independent company, further discovered that, in a U.S. household with broadband access, 2.34 users per household regularly access the Internet. More than half of all respondents were significantly interested in e-learning content available on-demand, a percentage that edged out shopping, American television programming, health and wellness programs or live pay-per-view events, Amaru said.
Almost twice as many New Yorkers than those in San Francisco or Los Angeles were receptive to the idea of incurring a nominal fee for individual programs, such as $2 for online dating and social content programs. Meanwhile, 76 percent said they would be very interested in lifestyle programming on food and cooking, compared to 32 percent who said they would be interested in celebrity/high fashion news.
Amaru said it plans to use the survey’s findings to gear its IPTV content to meet consumer desires.
“Independent studies such as the one that we have recently commissioned will be of vital importance in maintaining an accurate pulse on the market, and in determining the future trajectory of our development and expansion plans,” said Colin Binny, Amaru chairman and CEO. “We were extremely pleased to see that the interest by consumers in accessing their entertainment on-demand via broadband is an even stronger percentage than we had predicted, and we believe that this number will continue to grow as consumers are made more aware of their choices.”
Amaru has launched multiple broadband channels, with content from Hollywood movies, shopping and beauty, to health, e-learning and foreign films.
Amaru Inc. www.m2bworld.com
