In support of its “three-screen” strategy, AT&T Inc. has partnered with MobiTV to offer live TV via the cell phone. The communications giant, which is the first U.S. broadband provider to partner with MobiTV in this way, plans to target the service at its AT&T Yahoo! High Speed Internet and AT&T WorldNet subscribers.
The service expands upon an earlier agreement that enables AT&T to offer MobiTV to customers who use thousands of AT&T Wi-Fi hotspots.
The AT&T Broadband TV service initially will have approximately 20 channels of live and made-for-broadband television content and will sell for $19.99 per month. Content includes national news, sports, entertainment and full-length music videos. Among the channels included in the initial channel lineup is Fox News,* Bloomberg, Oxygen, History Channel, Comedy Time, Toonworld, Maxx Sports and the Weather Channel.
AT&T Inc. www.att.com
MobiTV www.mobitv.com
