mobZilla and Latin media company VOY LLC announced on Tuesday at CTIA a partnership to launch seven VOY-branded Latin music radio stations for mobile users. The stations will feature classic rock, indie discovery, Latin ballads, pop hits, reggaeton, regional Mexican and tropical.
“VOY serves millions of consumers through the platform of their choice. With this new partnership with mobZilla, our customers will now be able to take the VOY music experience with them anytime, anywhere through their mobile devices. This is an important extension of VOY’s ubiquity strategy,” said Alejandro Cosentino, general manager of VOY Communities. “Offering mobile Latin music radio stations and integrated text messaging campaigns is a great way to connect with our fans, and mobZilla is a strong partner to deliver those solutions for us.”
The VOY mobile radio stations will be marketed on the VOY Music portal, reaching more than 2 million unique visitors per month, and through the mobZilla music service, where fans can sign up for free channel previews. Additionally, both companies will promote the service through such activities as text message opt-in campaigns, online marketing and e-mail outreach.
mobZilla www.mobzilla.com
VOY LLC www.voyplaza.com
