BigBand Networks Inc. is holding a variety of demonstrations in its booth this week at The Cable Show. That includes demos of IPTV over DOCSIS, switched video, addressable advertising and enhanced TV.
The IPTV over DOCSIS demonstration illustrates how cable operators can deliver IP-based video to either TVs or PCs leveraging their quadrature amplitude modulation (QAM) and CMTS equipment. The demonstration leverages BigBand’s M-CMTS architecture and two key DOCSIS 3.0 features – downstream channel bonding and DOCSIS 3.0 Multicast forwarding – to deliver the IP video.
The switched video ecosystem demo, meanwhile, highlights the ability of BigBand’s switched broadcast solution to work across a range of set-top box clients and electronic program guides using industry-standard protocols.
BigBand is working closely with other industry leaders to develop an integrated addressable advertising solution. This demonstration illustrates how advertisers can effectively target, execute and measure successful campaigns with advertising that more closely matches the interests of viewers.
The Enhanced TV activity is designed to enable programmers and advertisers to let TV viewers interact with programming. BigBand believes enhanced TV will generate improved advertising response rates and increase the value of ads.
BigBand Networks Inc. www.bigbandnet.com
