Reports and dire predictions of the oncoming demise of advertising are more than greatly exagerated. They fail to view advertising as an evolving business with many more outlets than broadcast TV and banner ads on Web sites.
Proof positive comes in the way of a multi-year advertising, research and technology deal announced today by content power NBC Universal and Google Inc. (GOOG).
The two will develop more effective advertising metrics, attract non-traditional advertising partners to the NBCU video portal, and enable self-service buying opportunities through the Google TV Ads advertising platform.
Source:
MediaBytes: GOOGLE, NBCU Begin Advertising Partnership
