With roughly two months and change remaining for AT&T Inc.(T) to make its yearend goal of 1 million U-verse TV subscribers, the telco today announced it has topped the 100,000 mark in Houston – one of the first markets where the video offering was made available.
The telco has driven acceptance of its TV offering in the second half alone with an aggressive $200 cash back offer on select programming packages, the launch of its Total Home DVR feature and the ability to deliver two concurrent streams of high-definition content to the home.
AT&T says it’s still on track to reach 1 million U-verse TV customers by yearend. Just last week, the telco launched plans to open a retail channel for the offering, announcing the service will be sold in Wal-Mart and Circuit City stores nationwide.
AT&T U-verse services were first introduced in the Houston area nearly two years ago, in Nov. 2006. AT&T is broadening deployment in the market with U-verse TV already offered today throughout the Houston region, including parts of Brazoria, Fort Bend, Galveston, Harris and Montgomery counties.
The telco’s service recently won an award from J.D. Power and Associates, which ranked AT&T U-verse TV “Highest in Residential Television Service Satisfaction in the South Region,” according to the research firm’s 2008 Residential Television Service Provider Satisfaction Study.
