While the economy is taking a weekly beating, investors continue to fund advertising systems firms, as was evidenced by BlackArrow Inc. landing $20 million in additional funding.
BlackArrow is an independent provider of multiplatform ad-management systems for viewer-controlled video. The company will use the $20 million to further product development, expand distribution platform support and increase worldwide sales and marketing efforts.
Participating in the round are BlackArrow’s existing investors: Cisco Systems Inc. (CSCO), Comcast Corp.'s (CMCSA) Interactive Capital unit, Intel Capital, Mayfield Fund and Polaris Venture Partners. To date, BlackArrow has raised a total of $38 million in private financing.
Built specifically for video content, the BlackArrow ad management system enables content providers and distributors to create new advertising revenue opportunities, and to reach audiences that increasingly view video programming via broadband, live streaming, video on demand and other, non- linear TV methods.
The vendor claims its system is designed to “dynamically manage, decide and report on targeted advertising inserted against on-demand programming across multiple play-out platforms.”
