Maybe there should be a new adage: When the market goes south, the feet hit the street. No, not in the seeking-a-job sense – rather, in the seeking-a-customer sense.
Frontier Communications (FTR), for example, is going the old-fashioned, er, route, and sending salespeople door-to-door as it tries to drum up business in this economy. Verizon Communications Inc. (VZ) is enticing new potential customers to try FIOS, by offering special packages.
It’s all part of the industry’s attempt to ward off that feared attrition, which analysts expect could happen sooner than the six or nine months originally projected when the market started falling in early September.
