RateIntegration’s Customer Loyalty Management solution, RLM 3.0, has been implemented by a Tier 1 wireless operator in Europe and is now being implemented by a Tier-1 operator in India.
Customer Loyalty Management includes the business processes, programs, promotions and campaigns designed to reduce churn, increase ARPU and increase revenue through partners.
The solution has enabled the operator in Europe to capture market opportunities with highly targeted and personalized reward programs, designed by product and marketing teams, which have contributed significantly to increased loyalty, ARPU and a reduction in churn.
