Times are tough. And with John Chambers of Cisco Systems Inc. (CSCO) talking about significantly lowered expectations at the leading communications vendor, they only look to get tougher. But if you’re looking for a bright spot on the horizon for our industry you could look to the fact that President-Elect Barack Obama has embraced communications technology for his campaign.
According to Rich Tehrani of TMC, that could be an indicator that the incoming administration will itself be a great user of communications technology, and comments and use of technology from past presidential administrations have had a positive effect on the tech industry as a whole.
Writes Tehrani: “The Obama campaign used integrated marketing better than just about any corporation I have ever seen. They had people go door to door, call on phones, they e-mailed, Twittered, SEOed, social networked, YouTubed, wrote iPhone apps, sent text messages and ran ads on TV. It was insane really ─ the Obama brand was everywhere. Will an Obama presidency use similar levels of technology? I hope and assume so.”
