Joost Adds Content Partners to Video Service

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Once heavily hyped Internet video service Joost today announced that 10 new content partners have joined the site in an effort to expand its programming well beyond traditional TV shows and films from major studios.

While 2007 was a busy year for Joost (it landed $45 million in funding and landed former Cisco Systems Inc exec Mike Volpi), 2008 has been one of relative radio silence.

The new content partners include Animal Fair, Cheaters, Cool Hunting, Dark Moon Entertainment, Farmers' Almanac TV and Film Chest. Film@11, For Your Imagination, Generate, Rajshri Media and WebRides TV are the rest.

All of these content partners, with the exception of Film Chest, are making their content available to a global audience. Joost launched its Flash-based Web video service in October. Late last month, it introduced a redesigned user interface.

Joost claims all of the video on its site is professionally produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than more than 400 television series and 1,200 movie and short film titles.

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