TM Forum and the Mobile Entertainment Forum (MEF) have launched a joint initiative to address the estimated $5 billion in annual losses experienced by content suppliers across the mobile content value chain.
These losses are attributable to incorrect reporting of revenue, and according to MEF calculations, comprise as much as 25 percent of the $18 billion mobile content services market.
A combined team of TM Forum and MEF member companies will develop and publish work focused on sales reporting metrics. These metrics will enable service providers, content aggregators and providers to build a common understanding of the quality and quantity of services delivered, which in turn will improve the measure of revenue flows for these services across the value chain.
