A new promotional piece from Vonage Holdings Corp. (VG) that’s not all about sale prices on the companies VoIP services, stood out in the direct mail deluge that’s fast become part of life in the consumer services market.
That’s because Vonage has focused first on pricing promotions and other pricing deals. Called “More than Just Talk,” the piece touts more than 25 features already included in the service designed to “simplify the way you communicate.”
Included in a torrent of direct mail is now a piece from Vonage that focuses exclusively on the extra features available to its current customers. In fact, the glossy, multi-page mail piece doesn’t mention a single price, anywhere.
Instead, the Vonage foldout is focused on getting customers to create an online account and harness the features and functionality it affords be it Voicemail Plus, Simul-Ring, Vonage Visual Voicemail or Vonage General Help.
