Motorola Inc. (MOT) announced an upgrade to its Communications Convergence Engine (CCE) that enables IPTV providers to sell goods via their video services, opening up a new and important revenue stream beyond monthly service subscriptions, equipment rentals and pay TV movies.
The infrastructure giant claims this can be done across three screens (TV, PC and wireless device). It has developed its system to work with Microsoft Corp.'s (MSFT) Mediaroom IPTV software.
Motorola announced the news at the annual Consumer Electronics Show in Las Vegas.
