Wireless service providers stand to gain an expanded customers base by using better data about wireline users to target them in customer acquisition efforts.
This priceless information is power for wireless operators seeking to ramp up the number of customers who have dropped wireline phone service in place if wireless. So, it stands to reason that the more you know about wireline customers, the more effective wire-free operators can be in driving them to cut the cord with effective marketing efforts.
It’s long been believed – with an increased focus in a badly battered national economy – that marketing efforts driven by quality customer data are the most effective means for attracting new customers.
And with industry experts claiming the cost of customer acquisition is higher than the cost or retaining customers, quality data-driven marketing efforts could control or perhaps reduce the cost of bringing new users aboard wireless services.
