Rich media content for consumers and multimodal enterprise productivity applications are flourishing, and accordingly, Global Crossing Ltd. is getting into the content delivery game. The carrier has forged relationships with several vendors to support its content delivery network (CDN) services.
The idea is to facilitate the ability of users to watch a high-definition movie, make an online purchase, listen to music, play a video game or download a software package.
"We’re combining the advantages of our industry-leading Global IP backbone with market-leading CDN services to simplify content delivery through an end-to-end solution,” said Dave Carey, Global Crossing’s chief marketing officer. “This strategy will enhance the significant cost and performance benefits of our IP data offerings and build upon our commitment to provide a full suite of services that allow multinational corporations to focus on their core businesses."
Jointly providing CDN services with multiple vendors gives customers one point of contact for their network and content delivery needs, the company said, while letting customers select the right CDN solution for the appropriate business requirement. Businesses often employ multiple CDNs to take advantage of best-in-class services for specific requirements.
“Global Crossing’s multi-CDN partner approach is a strong entry into the CDN market, as it will allow for a diverse array of potential customers to select what content delivery option is most appropriate for them, dependent on price, availability of services and type of content delivered,” said David Vorhaus, senior analyst at the Yankee Group. “Given the breadth of Global Crossing’s global network and robust suite of IP and transport solutions, offering a CDN solution is complementary to its core services.”
