Amazon Optimizes Kindle Storefront for iPhone

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Ever tried to download Kindle content to the iPhone, only to be frustrated by the clunkiness of the experience? Now that’s been streamlined thanks to the Kindle for iPhone application’s Get Books icon.

The widget takes you to a new iPhone-optimized store that allows browsing by author, title or category, like top sellers, New York Times best sellers, new and noteworthy, and personalized recommendations. Filters and a search box help locate and manage content.

The app also lets users manage their accounts via iPhone.

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