A new report on mobile advertising from Juniper Research shows ad budgets in the mobile industry will surge upward over the next five years. There aren’t a whole lot of sectors with such a positive forecast during these tough economic times.
But the report goes on to put the stats into perspective. Mobile advertising is still in its youth and will make up less than 2 percent of ad dollars spent five years from now.
The Internet is expected to be the most popular mobile delivery channel for advertisers through 2014.