Arbinet Deploys Customer-Based Routing in Network

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COMPTEL PLUS — Arbinet Corp. has introduced into its network a new level of routing flexibility for its Arbinet Carrier Services (ACS) customers.

Customer Based Routing enables a service provider or carrier customer to select from multiple grades of service for each destination over a single trunk group. A carrier can select routes with guaranteed CLI delivery and Mobile Subscriber Roaming Number (MSRN) support from Arbinet’s Premium Mobile routing table for destinations where its customers need the highest quality of service with advanced features. On the same trunk group, it can choose more aggressively priced routes from Arbinet Quality or Value routing tables for destinations where cost is the most important attribute in route selection. And if it needs CLI delivery, but not MSRN support, it can select routes from Arbinet’s Premium table.

“We set as a goal for ourselves in 2009, to leverage the technology at the core of our voice network and increase the flexibility with which we work with the marketplace,” said Dan Powdermaker, senior vice President, Sales & Marketing. “We launched Carrier Services, a traditional wholesale way of working with customers and suppliers. Utilizing supply from the more than 1,100 service providers and network operators that are connected to Arbinet’s network, ACS offers a number of grades of service ranging from an aggressively priced wholesale table to a recently announced Premium Mobile table with direct termination to more than 250 fixed and mobile network operators and guaranteed Caller Line Identity (CLI) transmission and delivery to terminating network suppliers. Customer Based Routing is the latest innovation to be deployed in our network. It enables our sales team to customize routing for each customer based on the customer’s unique needs.”

Arbinet offers three ways for carriers and service providers to originate and terminate international voice traffic. Arbinet Carrier Services is a standard wholesale trading product with no fees, a single invoice and rate lock. It uses supplier codes in its wholesale routing plans. thexchange is a marketplace for buying and selling voice communications where customers and suppliers use sophisticated tools to view market data and trade traffic. PrivateExchange, is an outsourcing approach that enables service providers to create virtual direct routes and aggregate existing interconnects.

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