SysMedia says its new content management system addresses a key deployment barrier in connected TV: how to deliver services to the multiple platforms without paying big money to redevelop each platform.
SysMedia Connect, which will be on display at IBC 2011 in Amsterdam, Sept. 8-13, allows media companies to create and control an IP-delivered connected TV service that either operates standalone or complements existing broadcast-delivered content. It builds the structure, integrates with external XML sources for automatic content updates and provides for manual intervention. SysMedia says Connect will sit alongside existing infrastructure, including website and transaction management systems, and allows new services to be delivered without disruption.
“While there are connected TV standards in the market there is also a wide range of proprietary systems, usually based on HTML, but all with subtle variations that mean service providers have had to treat each as a separate development," said Andrew Lambourne, CEO, SysMedia. “SysMedia Connect overcomes this problem, allowing content owners to reach across the connected TV market cost-effectively."
SysMedia says SiteWriter sits at the core of the new content-management system. SiteWriter provides flexible delivery to the many HTML-based platforms. It’s built on a core set of components that take content from the SysMedia Connect CMS and render it to HTML, adding platform-specific code to handle output variations. The system can also deliver to platforms that do not natively use HTML including MHEG-5, OpenTV and iOS, using third-party applications that interpret the site description language, the company said.
