Netflix is still revelling in the licensing deal it signed with CBS Corp. and Warner Bros. Television Group last week.
The agreement lets U.S. Netflix members instantly watch previous seasons of scripted series that air on The CW Television Network from its present schedule through the 2014-2015 season.
Netflix subscribers now have access to eight dramas on The CW’s Fall 2011 schedule, including new series “Ringer," “Hart of Dixie," and “The Secret Circle" as well as returning hits “The Vampire Diaries," “Gossip Girl," “90210," “Supernatural," “Nikita" and midseason series, “One Tree Hill." Beginning in January, Netflix members also can watch previous seasons of “Supernatural" and “90210."
Los Gatos, Calif.-based Netflix is hoping that content deals like the one above will help keep its subscribers after the company has made a series of decisions that have alienated customers and contributed to a sinking stock price. Earlier this month, Netflix backed down from a decision to separate its DVD business from its streaming video operations. In a blog posting on Oct. 10 announcing the decision to scrap its plans to have a separate DVD website under the brand "Qwikster," Netflix CEO Reed Hastings noted that in just a few weeks the company had added more than 3,500 TV episodes from such networks as Fox, Warner Bros. and MGM.
Netflix’s stock was trading Monday at $117.00 as of 2:21 ET, down significantly from a 52-week high of $304.79 reached over the summer.
