Many people associate Netflix’s streaming video service with movies.
But the fact is Netflix subscribers are watching a heck of lot of television shows.
“50% and sometimes 60% of viewing is TV episodes now," Netflix chief content officer Ted Sarandos said, the Guardian reported.
Sarandos made the remark during a joint keynote speech at the MIPCOM conference in Cannes with Miramax CEO Mike Lang. During the keynote, Sarandos also announced an exclusive agreement for a TV series called "Lilyhammer," starring actor and musician Steven Van Zandt, according to the report.
Lang’s Miramax is a close content partner for Netflix. In May, Netflix announced a multi-year agreement with Miramax, enabling Netflix subscribers to instantly watch such films as "Pulp Fiction," "Good Will Hunting" and "The Piano." Los Gatos, Calif.-based Netflix said at the time that the agreement represented “the first time Miramax titles have been available through a digital subscription service." But only a few weeks later, Netflix’s rival Hulu revealed inking an agreement with Miramax.
Although Netflix may be known more for its movies, the company has been steadily building up its TV content. Over the summer, the first four seasons of the award-winning TV series, "Mad Men," became available to stream on Netflix. In July, Netflix also announced a multiyear renewal of a licensing agreement with NBCUniversal Domestic Television Distribution, granting Netflix subscribers access to such NBC shows as "The Office," "30 Rock" and "Parenthood" as well as cable shows such as "Keeping Up with the Kardashians" and Universal Pictures movies.
