Neustar has unveiled a new service that allows communication service providers (CSPs) to offer text messaging, using SMS, on network-connected devices.
Dubbed “Text Everywhere," the service is designed to deliver all the benefits of text messaging without limiting subscriber choice. Consumers and businesses using this service will be able to send and receive text messages from network-connected devices including televisions, IP desk phones, tablets, netbooks and more.
“The rapid adoption of tablet and other network-connected technology is changing how consumers and businesses connect in their daily lives. Neustar’s Text Everywhere provides operators with a simple, secure, and scalable solution to meet the demands of their customers," said Steve Edwards, senior vice president, Carrier Services, Neustar.
Neustar says Text Everywhere will help enable compelling new experiences for consumers, new revenue opportunities for operators, and new ways for people to collaborate at work. This IP-based service removes the service limitations from the phone number and instead examines the device capability. Text Everywhere also will include: seamless integration for operators; SMS auditing for businesses; and parental controls.
Neustar says this approach to the delivery of IP-enabled services unlocks the potential for new applications and services that operators can offer to their consumer and business subscribers. Text Everywhere is the first example that will be commercially available. The company is continuing to explore ways operators can deliver rich new online services, from emergency applications to connected-home functionality.
“Text messaging remains among the most popular way for people to stay connected," said Brian Partridge, vice president, Yankee Group. "Technology solutions that bridge the technological underpinnings of SMS text messaging with the growing popularity of IP-enabled devices bring a wide variety of potential use cases."
