Viewers of blip.tv – a company that shows original Web content like dramas and comedies from professional and up-and-coming producers – are watching more online video and less TV compared to six months ago, according to a study commissioned by Dynamic Logic.
The blip.tv viewers are watching 9 percent less cable TV while they have increased their viewing of content on a personal computer by 26 percent, blip.tv revealed this week. Meanwhile, viewers say they are spending 19 percent more time watching video content on a mobile device than they were six months ago. They also are spending 18 percent more time watching video on game consoles.
The study of 1,500 blip.tv viewers also revealed that they responded more positively to original Web series advertising than ads that run in front of TV content that is streamed online.
“It’s clear from the research that web series fans are beginning to watch less television, while at the same time increasing the amount of content consumed on the web," said Dina Kaplan, co-founder of blip.tv, in a statement. “It’s also significant that our viewers are more accepting of advertisements on web series, perhaps because fans are grateful to the advertiser for making the show possible. That’s a very different mindset, for a viewer, than seeing an ad on a show that was originally created for television."
Dynamic Logic further found that viewers of original Web series watch content most often during the hours of 8-11 p.m., while the second most common time for individuals to watch such content is 6-8 p.m.
“In this study, we found that digital video is now a factor during prime-time hours; this audience should not be ignored by marketers," said Lindsay Leon-Atkins, director of custom solutions for Dynamic Logic.
