To mark the evolution of app-based in-car infotainment, Telematics Update is set to gather over 200 key thought leaders in the content and apps space at Content & Apps for Auto USA 2011 Focused Conference and Exhibition (Nov 29-30, San Diego).
Workable and innovative business models for OEMs, app developers, content aggregators, wireless carriers and device manufacturers will be revealed.
Enhanced content and applications have made it possible for OEMs to offer future-proofed and updateable in-car infotainment directly to the driver. Plus connected infotainment solutions are set to grow substantially. It is predicted that global shipments will reach 27 million by 2016 (Source: Strategy Analytics).
Compelled by these figures, OEMs have spent the past 12 months rapidly launching their own content and app strategies.
Influenced by enhanced smartphone and tablet capabilities, many are integrating next-gen content and services through advanced platforms and cloud-based technology. The content & apps market is at a crucial tipping point. If a real return on investment is to be achieved the following questions must be answered with specificity:
- Are consumers willing to buy dedicated in-car apps?
- How to engage the app developer community
- How will new players, such as software developers, influence content offerings?
- Will we see a convergence in platform technology?
To answer these crucial questions Telematics Update will gather BMW, Toyota, Ford, HTC, Nokia, Amazon, Audible, HD Radio, Tune In, Hyundai, GM, Audi, Honda, Pandora, Mercedes, ESPN, Yahoo, ABC News Radio and many more on Nov. 29-30, San Diego, Hilton Mission Bay Hotel Resort & Spa, San Diego, Calif.
The final $100 registration discount for the conference expires on Friday, Nov. 4. Registrations can be made via this secure link: https://secure.telematicsupdate.com/content-services-mobile-apps/register.shtml.
