Led by YouTube, Google websites drew the most unique U.S. viewers (161 million) of online video content last month, according to comScore, an analytics firm studying the digital world.
A record 20.9 billion videos were viewed on Google sites, according to data from the comScore Video Metrix service.
Facebook ranked No. 2 with the second-highest number of unique viewers (59.8 million), followed by music video and entertainment platform VEVO (57 million), Microsoft websites (49.1 million) and Viacom Digital (48.2 million), comScore announced Monday.
During the month of October, U.S. Internet viewers watched a staggering 42.6 billion videos with the average viewer consuming a record 21.1 hours of such content.
Reston, Va.-based comScore also found that video ads represented 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online. Video website Hulu was responsible for the largest number of video ad impressions (1.36 billion).
In summary, most people on the Web watch videos these days: comScore found that 86.2 percent of the U.S. Internet audience watched online video in October.
