Google has launched a mobile application that lets users explore online content on Android-powered devices, iPads and iPhones.
"Google Currents" reflects a partnership with more than 150 publishers to offer articles from the likes of AllThingsD, CNET, Huffington Post and Forbes.
"Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you're offline," wrote Google's Mussie Shore, product manager, and Sami Shalabi, technical lead, in a blog Dec. 8.
U.S. users can download the app on Android Market and the Apple App Store and choose the publications they want to subscribe to for free.
Google Currents joins other competing apps for content on wireless devices, including Zite and Flipboard.
In related news last week, Google announced a self-service platform that lets publishers brand, customize and design web content. "For example, if you're a small regional news outlet, a non-profit organization without access to a mobile development team, or a national TV network with web content, you can effortlessly create hands-on digital publications for Google Currents," Shore and Shalabi said.
