Despite releasing its iPhone 4S in October, Apple continues to see strong interest in its smartphone.
A ChangeWave Research survey conducted late last month of 4,000 consumers in North America found that 54 percent of respondents plan to buy an iPhone in the next 90 days.
"Apple has never dominated smart phone planned buying to this extent more than two months after a major new release," ChangeWave Research said.
Consumers also are expressing interest in Samsung smartphones with 13 percent of respondents planning to buy a sophisticated handset from the South Korean-based mobile-phone giant. That's up from 5 percent in a September 2011 ChangeWave Research survey. Samsung's Galaxy Nexus smartphone appears to be driving the demand, ChangeWave Research said.
Only 2 percent of respondents said they planned to buy a BlackBerry, reflecting the continuing problems that Research in Motion faces with its image.
"Since it peaked back in September 2009, Research in Motion planned buying has fallen in 9 of the past 12 ChangeWave surveys," ChangeWave Research said.
HTC is another manufacturer whose allure appears to be diminishing in North America. A measly 3 percent of individuals who responded to the survey planned to buy a smartphone from the Taiwanese manufacturer; that down from 3 percent in the September 2011 survey.
Motorola is making some headway since 7 percent of respondents plan to buy a smartphone from the company, reflecting an improvement over the 5 percent of respondents in the previous survey.
The ChangeWave Research survey also found that three in four respondents who own an iPhone are "very satisfied" with their device. By contrast, only 22 percent of BlackBerry customers are "very satisfied" with their smartphone.