RIM may be in for tough times as it fights to hold on to its market share.
Thorsten Heins, the company's newly appointed CEO, said that RIM doesn't need to make "drastic changes" to the company, even amid the company's struggle in the U.S. market, CNBC reported. RIM's stock is down about 75 percent since early 2011, but Heins said that takeover rumors are false. Nonetheless, Heins must gear up for battle to try to recover some of what RIM has lost. To do this, Heins plans to offer customers a software upgrade for their Blackberry Playbooks, the report said.
While the company has increased its subscriber base from 50 million to 75 million in one year, it is still working on maintaining that customer base by getting current Blackberry users to upgrade to its newest phones. Although talks of upgrading the existing customer base have already begun, the newest Blackberry operating system, Blackberry 10, has not been released, though it is expected by the end of the year.
Still, a significant portion of the U.S. market is using earlier versions of the Blackberry operating system, which do not include the features in Blackberry 7, Heins told CNBC. RIM is relying on additional products to heighten the company's image in the U.S. market, Heins said.
