HBO GO and Max GO have added Time Warner Cable to the list of service providers whose subscribers can authenticate in using pay-TV credentials in order to use the service.
The cable MSO was one of the last big operators not supporting the TV Everywhere app, along with fellow MSOs Cablevision Systems and Bright House Networks. The latter two will soon join the HBO GO bandwagon as well-- those deals were announced in December. Once those authentication schemes are live, HBO Co-President Eric Kessler says HBO Go will be available to 98 percent of HBO subscribers.
HBO GO's success at bringing on-demand TV to connected devices both inside and outside of the home is widely seen as a big proof of concept for pay-TV providers' TV Everywhere initiatives, meant to ward off competition with over-the-top streaming services like Netflix. The app claimed 5 million downloads in just six months of launch.
HBO GO and Max GO offer anywhere, anytime access to the premium networks' content across the Web, smartphones, iPads and other tablets, Xbox 360 and Roku boxes. HBO GO alone offers more than 1,400 titles online, including current-season programming of top hits like Tue Blood, Game of Thrones and Boardwalk Empire, extinct but well-loved series like The Sopranos, Sex and the City and Big Love, as well as the movies, miniseries, documentaries and specials that the channel is known for. For its part, Max GO offers more than 400 titles.
