Amazon Strikes Deal with Viacom for Prime Instant Video

By Craig Galbraith Comments
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A new licensing deal between Amazon and Viacom will allow members of Amazon's Prime service to stream content from such channels as MTV, Comedy Central and Nickelodeon.

Amazon says the deal means its customers will soon be able to watch more than 15,000 videos on its Prime Instant Video service, which is available on more than 300 different devices, including the online retailer's own Kindle Fire, which was the best-selling Android tablet of the recent holiday season.

Amazon Prime allows subscribers access to unlimited, commercial-free, instant streaming of movies and TV shows plus free, two-day shipping on millions of items from the site, for $79 per year.

TV Land, Spike, VH1, BET, CMT and Logo are all part of the Viacom family, meaning that Amazon Prime members can stream programming from those channels as well. So look for reality hits like "The Hills" and "Jersey Shore" as well as kid-friendly faves like iCarly, Spongebob Squarepants and Dora the Explorer in the next few months.

"This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids' shows, reality TV and much more from some of the best cable networks available," said Brad Beale, director of video content acquisition for Amazon.

Amazon says it's still working to bring more content to the service.

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