The New England Patriots are Super Bowl champions!
You're right, that's wrong. The 110 million people who watched the big game last weekend know it was indeed the New York Giants who walked away with the Lombardi Trophy; however, an ad that aired twice on Comcast SportsNet New England hours before the game Sunday congratulated the Pats on winning it all. Did someone have a crystal ball? Apparently not.
Here's what happened: A Dick's Sporting Goods advertisement was scheduled to get some play after the Super Bowl if the Patriots won. This type of commercial is not uncommon – for example, there's always an ad from the NFL that airs right after the game, encouraging you to buy NFL jerseys, memorabilia and whatnot featuring the logo of the winner. In this case, Comcast mistakenly ran the Dick's ad – which obviously should never have hit the airwaves – during a Celtics game earlier in the day, according to SB Nation.
You don't have to be from Boston to know that New Englanders take their sports seriously. After all, this is a region that fell victim to the curse of the Bambino for the better part of a century. So the superstitious are left wondering if the Pats were jinxed by the mistake.
Comcast SportsNet NewEngland apologized for the error, saying it was in no way Dick's fault.
The ad didn't put a hex on all Boston teams; the Celtics managed to beat the Memphis Grizzlies Sunday.
