What's Hot for Broadcast Now?
A Look at Major Themes from IBC
Where do we go from here? That's a question one hears often in any industry or organization on the brink of a massive shift in business model. The broadcast industry is no different. How TV is delivered and to whom and how is a question that, for the first time since the dawn of the television age, is a critical, make-or-break consideration. There are so many possibilities for viability: traditional linear delivery, on-demand, place-shifted, streaming? It’s also a question of content. The very term "broadcast" is slowly becoming a misnomer in an era where hyper-segmentation and niche-ness is a key to not only advanced advertising revenue but also customer loyalty – a quality that is coming at more and more of a premium thanks to escalating competition.
- TV Everywhere 2.0 and the Connected Home
- The Future of Broadcast
- Spectrum Policy, New Set-Top Innovation and Facebook Video
About the Author
|
Tara Seals is the editor-in-chief of vision2mobile, with a focus on the changing communications landscape: It’s a world of multiscreen, better broadband, mobile data, video and television , an array of personalized applications and content, and devices. She has been covering the IPTV and video market for 10 years. |
Josh Long has been a journalist for the last 14 years and has covered the telecom sector since 2000. He holds a journalism degree from Arizona State University and a J.D. from the University of Wyoming College of Law. |
|