The All-IP Revolution and the Changing Services Mix

A New Era for Service Innovation

There is a fundamental drive to IP in carrier networks, to not just ensure operators have an optimal cost of delivery for new services. By collapsing multiple heterogeneous services onto this architecture, operators achieve the ability to be flexible in service innovation, can mash up lines of business, and leverage third-party content and apps, in order to drive top-line revenue. Further, end-to-end IP allows a granularity of management and visibility to optimize service delivery, better manage network resources and perform new customer-facing actions like rolling out targeted market trials and niche offerings.

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About the Author

Tara Seals is the editor-in-chief of vision2mobile, with a focus on the changing communications landscape: It’s a world of multiscreen, better broadband, mobile data, video and television , an array of personalized applications and content, and devices. She has been covering the IPTV and video market for 10 years.