New Advertising Approaches for the Digital Age

Operators, Brands and Consumers All Benefit From Creativity

While traditional pay-TV upfront advertising is holding relatively steady, brands are looking to more effectively target and measure the performance of their television media advertising programs against their target audiences through dynamic, smart ad approaches. The result? A perfect environment for creativity and personalization in marketing – a win for consumers, operators and brands alike.

Enhancing Traditional Television Marketing
The Growing Digital Distribution Opportunity
Monetizing Mobile Video

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About the Author

Tara Seals is the editor-in-chief of V2M, with a focus on the changing communications landscape: It's a world of multiscreen, better broadband, mobile data, video and television, an array of personalized applications, and content and devices. She has been covering the wireless and video markets for 11 years.