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An Analysis of the Mobile Marketing Sector

Emerging Strategies and Trends

For just shy of a decade now, proponents have been harping about an impending explosion in mobile marketing. As we enter 2012, these observers may finally be right, as mobile communications moves beyond an alternative advertising outreach to a mainstream strategy for major advertisers. Consumer phone usage and mobile platforms have reached sufficient scale to get mobile marketing into the playbook of many advertisers. Given the rising relevance of mobile marketing, this report will look at the most developed component of this arena – SMS mobile marketing.

The State of Mobile Marketing and SMS Advertising
Service Differentiation Strategies
Forecasts and Outlook for the Sector

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About the Author

New Paradigm Resources Group, Inc.: Founded in 1993, New Paradigm Resources Group, Inc. (NPRG) is among the nation’s leading strategic consulting and research firms serving the communications industry. We identify, analyze and forecast emerging trends and opportunities. NPRG provides clients with salient information on competitive developments affecting their businesses, thereby supplying industry leaders with the strategic information they need to successfully navigate the telecommunications landscape.