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Leveraging Digital Content Distribution

2012 Promises a Flotilla of New Approaches and Opportunities for Pay-TV and Content Owners

If 2011 was the year of the live TV iPad app, then 2012's motto should be "moving beyond the second screen." While last year saw TV Everywhere initiatives start to roll out commercially, these tended to be conservative in their scope — access to content online, perhaps a tablet or smartphone companion app, but from a business model perspective, most deployments consisted of repurposing existing broadcast and on-demand programming as a customer retention strategy. This year promises to bring new innovation when it comes to TV Everywhere and "content anywhere."

  • Analyst Roundtable: Content Licensing and OTT
  • Getting Smart About Multiscreen
  • Mobile TV and the Dyle DTV Initiative

About the Author

Tara Seals

Tara Seals is the editor-in-chief of V2M, with a focus on the changing communications landscape: It's a world of multiscreen, better broadband, mobile data, video and television, an array of personalized applications and content, and devices. She has been covering the wireless and video carrier market for almost 12 years.