Expanding MSO IP Voice Services - New Revenue, Loyal Customers

How can an operator economically, rapidly customize and integrate new IP voice services with its existing legacy services and infrastructure?

For MSOs competing with entrenched or emerging competitors, the addition of compelling, market-proven IP services is key to taking new market share and adding new life to existing voice services. For instance, adding IP reservationless conferencing features and new credit-limited international calling capabilities into a custom core voice-over-broadband service can help retain customers and prevent revenue drains to other providers. But these services also need to be convenient, feature-rich and competitively priced.

This is the subject of a new xchange Webinar, which will focus on streamlining the service integration process with SIP-based Service Delivery Platforms (SDPs), innovative service creation tools that help drive service customization initiatives, and cable-centric PTT partnerships that put service potential into gear. The panelists also will address strategies such as how to compete effectively by taking advantage of the flexibility inherent in enhanced IP services, with a specific focus on issues such as competing against free and flat-rate VoIP international calling services, and preventing subscriber attrition.