Capitalizing on Revenue Growth Opportunities in Prepaid

As the penetration level of U.S. wireless subscribers has neared saturation, new profitable customers are becoming more elusive to carriers. One lucrative and still-growing market is prepaid services.

According to Informa Telecoms & Media, prepaid services generated $241.9 billion in revenues for mobile network operators in 2007. The market for prepaid mobile services has continued to grow more than twice as fast as contract subscriptions, and the prepaid market will account for over 80 percent of new mobile subscriptions in the next four years.

Initially designed for the credit-challenged, prepaid services now cater to an expanding market including families, individuals, and businesses looking to control expenses. At the same time, record levels of worldwide immigration are creating flourishing natural customer segments for prepaid services. Prepaid offerings can also spur profitable growth in a down economy. How can global operators take advantage of the next phase in mobile subscriber acquisition? How will they win new, prepaid customers to increase their subscriber base and market share?

The ecosystem of prepaid services includes technology providers, service providers, and distributors/resellers. The evolution of network technology from conventional cellular networks to 3G, WiMax, LTE and other broadband services has created opportunities for IP-based prepaid services that offer higher margins than traditional calling cards. In addition, next-generation IMS networks have arrived, bringing with them the convergence of existing networks/services and new greenfield systems. Flexible charging mechanisms for multiple services has become a critical need for service providers looking to market new prepaid offerings, while technology providers need to gear up for a new architecture and new interfaces for prepaid deployments in IMS environments

Find out more in this webinar about how service providers can take advantage of the new prepaid opportunity, and meet the challenge of IP-based prepaid deployments.

In this Webinar, attendees will:

• Identify the new growth opportunities with prepaid solutions
• Learn more about the challenges facing service providers willing to pursue these opportunities
• Understand how technology providers are acting as enablers in helping service providers reach their targets
• Examine the various service options available in IP-based environments
• Discover how to accelerate subscriber growth by attracting new prepaid customers

Sponsored by:

Sunil Unnikrishnan, Director, Product Management, AGNITY Inc
As a product manager at AGNITY Inc, Sunil Unnikrishnan is responsible for strategy and direction of AGNITY's ACONYX suite of applications which include Prepaid, NGIN and other Multimedia applications. Mr. Unnikrishnan brings 12 plus years of experience in telecom application world ranging from Legacy to next generation IN and IMS applications. Prior to AGNITY, Sunil worked at GENBAND Inc, Sonim Technologies and BayPackets Inc. managing, architecting and designing various applications for wireline and wireless networks. Sunil holds a Master’s Degree in Mathematics from IIT-Madras, India and another Master’s Degree in Computer Science from IIT-Kharagpur, India.

Ken Workun, Director, Solutions Marketing, Sonus Networks
As Director of Solutions Marketing at Sonus Networks, Mr. Workun is responsible for managing the marketing and business strategies for advanced applications and operational support systems. Mr. Workun has more than 18 years of telecommunications experience and has held an extensive range of technology, marketing and business development roles. Throughout his career, Mr. Workun has committed himself to defining and delivering software applications targeted towards telecommunications service providers. Mr. Workun holds several patents in network performance management.