HOT TOPICS
Monetizing Multiscreen Video Through Advertising, Promotions and Social Media
Available: On Demand
Posted in
Webinar,
Multiscreen,
Video,
OTT Content,
Content & Media Companies,
Social Media,
Virgin Media,
iPad,
IBC2011
Speakers: Steven Davi, Senior Vice President of Advanced Technology & Head of The Office of The CTO, SeaChange International, Inc.
Monetizing Multi-Screen Video through Advertising, Promotions and Social Media
The push for multi-screen services is creating new players in the digital content value chain (including OTT providers) and creating opportunities and challenges for service providers, advertisers, content providers and consumers. This Webinar will discuss how service providers can use targeted advertising, pricing promotions and social media to increase revenue, featuring specific case studies from service providers around the world, including Virgin Media, Star Hub, 3UK, Turk Telekom, and a North American MSO who streams video to the iPad.
In this webinar you will learn:
*How Multi-Screen Video Delivery has created new players in the digital content value chain – who they are and what they are doing
*How Multi-Screen Video Delivery impacts service providers, advertisers, content providers and consumers.
*How to bring Multi-Screen Video to multiple devices through targeted advertising
*How price promotions and bundling for multi-screen video delivery can increase revenue
*How to effectively use social media for recommendations, etc. to increase revenue
*Case studies from Star Hub, Virgin Media, 3UK, Turk Telekom, and a North American MSO who streams video to the iPad.
Speaker:
As SVP of Advanced Technology since 2010, Steven Davi has led new technology architecture for a unified software platform that scales to tens of millions of media assets and consumer devices. He is responsible for SeaChange’s overall software technology architecture, and helps plan and implement the company strategy as it relates to product design and system architectures. He previously served as head of the SeaChange software business unit which produced the world's leading video back office. Davi joined SeaChange in 1997 as an architect on video on demand and managed the software team that delivered SeaChange's first VOD product, first Recording System deployment, and first ads in VOD deployment. He also managed the SeaChange Multiple Screen video software team.
Sponsor:
Related Materials
Please log in to access the related material